Business-to-Business (B2B) refers to commerce transactions between two or more businesses, rather than transactions between a business and individual consumers (B2C). In B2B interactions, companies sell products, services, or solutions to other businesses to support their operations or resell them. These transactions often involve negotiation, specialized pricing, and longer-term partnerships to meet the unique needs of business customers. B2B relationships are essential for the supply chain and the functioning of various industries, facilitating the exchange of goods and services that drive economic growth.
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