Digital marketing encompasses a set of strategies and techniques used by businesses and organizations to promote their products, services, or brands through online channels and digital platforms. It leverages various digital mediums such as websites, social media, email, search engines, content marketing, and online advertising to reach and engage with target audiences. Digital marketing aims to increase brand visibility, attract potential customers, drive website traffic, and ultimately, convert leads into customers. It relies on data analysis and tracking to measure performance, refine strategies, and optimize marketing campaigns for the best possible results in the digital landscape.
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