SEO is a digital marketing strategy focused on improving a website's visibility in organic (unpaid) search engine results. It involves optimizing various aspects of a website, including content, keywords, meta tags, and site structure, to make it more search engine-friendly. The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords, attracting organic traffic and increasing a website's authority and credibility over time.
SEA, also known as pay-per-click (PPC) advertising, is a digital marketing approach that involves paying search engines like Google or Bing to display your ads prominently in search results when specific keywords are searched. Advertisers bid on keywords, and their ads appear at the top of SERPs as "sponsored" listings. With SEA, businesses can achieve immediate visibility and drive targeted traffic to their websites. Advertisers are charged only when users click on their ads, making it a cost-effective way to attract potential customers and generate leads.
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