SEO / SEA
SEO is a digital marketing strategy focused on improving a website's visibility in organic (unpaid) search engine results. It involves optimizing various aspects of a website, including content, keywords, meta tags, and site structure, to make it more search engine-friendly. The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords, attracting organic traffic and increasing a website's authority and credibility over time.
SEA, also known as pay-per-click (PPC) advertising, is a digital marketing approach that involves paying search engines like Google or Bing to display your ads prominently in search results when specific keywords are searched. Advertisers bid on keywords, and their ads appear at the top of SERPs as "sponsored" listings. With SEA, businesses can achieve immediate visibility and drive targeted traffic to their websites. Advertisers are charged only when users click on their ads, making it a cost-effective way to attract potential customers and generate leads.
Articles related to SEO / SEA
5 Pitfalls in Software Development and How to Avoid Them
Web development, SEO / SEA, Managed Hosting, B2B, Digital Marketing, Business software
Discover 5 common pitfalls in software development and learn how to avoid them for successful and effective projects.
Read moreUnveiling Tech-Nieuws.nl: Where Innovation Meets Ingenuity
SEO / SEA, Software Modernisation, Web development, PHP, Symfony, Digital Marketing
In the bustling realm of technology, staying updated is not just a necessity but a lifestyle. With an overflow of information bombarding us daily, having a reliable source to curate and present the latest tech news becomes invaluable. Enter Tech-Nieuws.nl,...
Read more5 SEO optimization tips for existing websites
SEO / SEA, Knowledge Base, Digital Marketing
Do you have an existing website that has not been ranking well in Google lately? This can be problematic. Especially if it is a webshop or the website is an important source of income. That's why we will help you with a number of SEO optimization tips...
Read moreOptimize your checkout process: This is how you optimize the last step for your webshop
Ecommerce / Webshop, SEO / SEA, Hosting
The checkout process is extremely important for an online store. It doesn't matter what kind of online store you have, if the checkout process is not optimized, people can abandon the purchase.
Read moreThis is how you solve the 3 most common Google Search Console errors
Google Search Console is a free tool you can use to view your website's performance in search results, in addition to Google Analystics. As you go through the performance of your website, you can get an error message from the tool.
Read morePro's & Con's of Developing Custom Software
Software Modernisation, Web development, Managed Hosting, SEO / SEA, Ecommerce / Webshop, Hosting, Symfony, PHP
In the digital age, businesses are presented with the opportunity to streamline operations, enhance customer experiences, and gain a competitive edge through the use of software solutions. When it comes to meeting specific organizational needs, the decision...
Read moreStarting a new website? What should you pay attention to?
Web development, SEO / SEA, Software Modernisation
Nice! You want to start a new website. In this article I am going to give you some tips tricks tell must do's that are crucial when creating a new website. If customers want to create a new website or order one from us, they often want to start building...
Read moreTop 7 features of high-performing websites
Why do people make websites, exactly? Hint, it’s not just for the fun of it. A website is a strategic business investment that can sometimes make a dent in a small company’s budget; as such, it needs to be rewarding enough to be worth the time, energy,...
Read moreHow to track your website’s exit rates with Google Tag Manager Google Analytics
Web development, Knowledge Base, SEO / SEA
Your website is a gold mine of data to get to know your customers and visitors. What they do, what they click, and how many times, can tell you a lot about what they want. A website, when integrated with a data analysis and data management system such...
Read moreSearch console performance report stuck again (september 17 2021)
Digital Marketing, Web development, SEO / SEA, Ecommerce / Webshop
Search Console is one of the most important tools to understand the performance of your website in the Google search engine. With daily measurements we can indicate ups and downs and optimization results. Our webmasters and SEO specialists are...
Read moreWith the best technology
Development Tech stack_
Ecommerce_
Infra_
Ubuntu
NGINX
Galera Cluster
OpenVZ
Partnerships we are proud of
View more of our developed projects here.
