SEO / SEA

SEO is a digital marketing strategy focused on improving a website's visibility in organic (unpaid) search engine results. It involves optimizing various aspects of a website, including content, keywords, meta tags, and site structure, to make it more search engine-friendly. The goal of SEO is to rank higher in search engine results pages (SERPs) for relevant keywords, attracting organic traffic and increasing a website's authority and credibility over time.

SEA, also known as pay-per-click (PPC) advertising, is a digital marketing approach that involves paying search engines like Google or Bing to display your ads prominently in search results when specific keywords are searched. Advertisers bid on keywords, and their ads appear at the top of SERPs as "sponsored" listings. With SEA, businesses can achieve immediate visibility and drive targeted traffic to their websites. Advertisers are charged only when users click on their ads, making it a cost-effective way to attract potential customers and generate leads.

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5 SEO optimization tips for existing websites

SEO / SEA, Knowledge Base, Digital Marketing

Do you have an existing website that has not been ranking well in Google lately? This can be problematic. Especially if it is a webshop or the website is an important source of income. That's why we will help you with a number of SEO optimization tips...

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Optimize your checkout process: This is how you optimize the last step for your webshop

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The checkout process is extremely important for an online store. It doesn't matter what kind of online store you have, if the checkout process is not optimized, people can abandon the purchase.

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This is how you solve the 3 most common Google Search Console errors

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Google Search Console is a free tool you can use to view your website's performance in search results, in addition to Google Analystics. As you go through the performance of your website, you can get an error message from the tool.

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Nice! You want to start a new website. In this article I am going to give you some tips tricks tell must do's that are crucial when creating a new website. If customers want to create a new website or order one from us, they often want to start building...

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Your website is a gold mine of data to get to know your customers and visitors. What they do, what they click, and how many times, can tell you a lot about what they want. A website, when integrated with a data analysis and data management system such...

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Search console performance report stuck again (september 17 2021)

Digital Marketing, Web development, SEO / SEA, Ecommerce / Webshop

Search Console is one of the most important tools to understand the performance of your website in the Google search engine. With daily measurements we can indicate ups and downs and optimization results. Our webmasters and SEO specialists are...

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